Why is it that for fans of women’s sports like me, it’s hard to find the score?
According to a new report, it’s because coverage of women’s sports on TV sports news and highlights shows has nearly vanished. Only 1.4% of airtime on “SportsCenter” is now devoted to female sports, says USC prof and author Michael Messner in a Huffington Post article about the latest results from a 20-year study, co-authored by Prof. Cheryl Cooky.
Sure sports news and highlight shows reflect market realities or “what fans want to see,” says Messner, but people forget they’re also part of the larger promotional apparatus that helps create and sustain the enthusiasm for pro men’s sports. (Football, basketball and baseball received 72% of all airtime analyzed in Messner’s findings).
The decline in coverage of women’s sports makes even less sense when you consider that millions more girls than ever now compete in sports and that women’s pro leagues are developing new values for sport. These stories are sidelined in coverage and deny women’s sport from growing audiences. Messner argues this disrespects and invalidates the athletic commitment of millions of young women (and their parents) who spend hours practicing their sports.
Messner suggests an old-fashioned e-mail protest campaign directed at the producers and editors of the TV news and highlights shows. Game to help?
PETITION for more local community sports&rec coverage! Copy/paste this list of demands and email your favourite local news outlet or political champion (find your local Member of Parliament here)!
A recent study reveals coverage of women’s sports on TV sports news and highlights shows has nearly vanished. Please help us:
- Increase coverage of local sports, leagues, players and stories
- Recruit more women sports reporters and commentators
- Expand coverage of girl’s and women’s sports